Ovia spoke during the firm’s 20th anniversary. He compared insurance subscriptions in Nigeria and elsewhere, noting ‘we can do much more’.“Insurance subscription in Nigeria is as low as one per cent, compared to United Kingdom’s 11 per cent, United States , South Africa , even Ghana and Kenya .
Chief Financial Officer, Chioma Anukwu, admonished Nigerians to buy insurance because ‘insurance works’. Anukwu added: “We are also looking to reach the underserved through strategic marketing. We will work smart by talking to the right people so they can see the benefits in buying insurance. We will use our unique strength to sell to them.
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