collaboration aims to tackle the insurance needs of underserved populations by introducing micro-protection products. Leveraging cutting-edge technology and data insights, both the digital bank and Zurich Malaysia plan to co-create innovative digital insurance offerings that are both accessible and affordable.
In a statement, GXBank CEO Pei-Si Lai emphasises the significance of this collaboration in enhancing safety measures in digital banking and providing Malaysians with protection against life and financial uncertainties. Meanwhile, Zurich Malaysia head and CEO Junior Cho underscores that the strategic alliance with the digital bank empowers both parties to be nimble in designing pertinent and economical insurance solutions.
Both GXBank and Zurich Malaysia are expected to introduce their first digital insurance product during the third quarter of the year. It will target protection against unauthorised transactions stemming from cybercrime and electronic scam messages. The digital bank aims to have this product address the escalation of cybercrimes in Malaysia, evidenced by a doubling of online fraud cases over five years.
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