Joe Robles, retired USAA CEO and two-star general, dies at 78

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After a 28½-year career in the military, Robles joined USAA and later led the San Antonio insurance and financial services company for more than seven years.

Josue “Joe” Robles Jr., who rose from modest beginnings to become a two-star general and later spearheaded unprecedented membership growth at

and our members,” CEO and President Wayne Peacock said in a statement. “He was a Soldier at his core. With nearly three decades of service to the Army, Joe knew what it meant to serve and he brought that experience to ’s workforce. As Robles made a farewell lap around was very lucky to have him. And being

, through the years “He was for almost half a century either serving our country in the military or serving military members through Robles was of the few senior leaders in the Army who had financial management skills to go along with logistic and military strategic skills, traits that led then- was a breakthrough.” Robles said he didn’t want

also took the progressive step of offering benefits to same-sex and unmarried heterosexual partners of

 

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